{"id":1701,"date":"2022-03-23T13:00:57","date_gmt":"2022-03-23T13:00:57","guid":{"rendered":"https:\/\/wgl-demo.net\/bili\/?post_type=portfolio&#038;p=1701"},"modified":"2023-03-01T18:17:26","modified_gmt":"2023-03-01T18:17:26","slug":"brandingdeveloment","status":"publish","type":"portfolio","link":"https:\/\/alep.studio\/?portfolio=brandingdeveloment","title":{"rendered":"COFLUER"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1701\" class=\"elementor elementor-1701\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-804c6fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"804c6fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-802647f\" data-id=\"802647f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b7104e elementor-widget elementor-widget-heading\" data-id=\"9b7104e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NAMING - BRANDING -TONE OF VOICE<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21b064f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21b064f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2545c88\" data-id=\"2545c88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-763bece elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"763bece\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-decdad7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"decdad7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2b85e8f sticky-sidebar\" data-id=\"2b85e8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db7bdc6 aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"db7bdc6\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"wgl-double-heading\"><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-1\">Tone of voice\n<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e54a7e2\" data-id=\"e54a7e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8895e40 elementor-widget elementor-widget-text-editor\" data-id=\"8895e40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">The tone of voice is what will give your brand the impression of trustworthiness and it should stick to a concept. Tones of voice must to be consistent and that matches with customer expectation about your products.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Since it is a flower shop &amp; cafe, to match both concepts we would suggest investing on a warm and kind tone of voice. Flowers are delicate by nature, and also feminine. The tone of voice should be subtle and evoke cosiness. Not formal, but not informal either. Chatty in the right measure.<\/span><\/p><p class=\"p1\"><span class=\"s1\">The values that match with that are: <\/span><\/p><ul><li class=\"li1\"><span class=\"s2\"><\/span><span class=\"s1\">friendly<\/span><\/li><li class=\"li1\"><span class=\"s2\"><\/span><span class=\"s1\">principled<\/span><\/li><li class=\"li1\"><span class=\"s2\"><\/span><span class=\"s1\">organic<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\">Organic also evokes cleanness, so at the same time it is a warm tone of voice, the content itself should also find a clean balance. Therefore, something between descriptive (for the products) and evoking the feeling they bring in; not excessive adjectives, but something just right, softly, and used punctually. Not excessive but still warm because the final content result is pleasant, easy to read and understand, kind and welcoming &#8211; light as flowers and consistent as coffee. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-609e9f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"609e9f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2296005\" data-id=\"2296005\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8669533 elementor-widget elementor-widget-spacer\" data-id=\"8669533\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b877d0 col-3 col-tablet-2 col-mobile-1 elementor-widget elementor-widget-wgl-gallery\" data-id=\"6b877d0\" data-element_type=\"widget\" data-widget_type=\"wgl-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"wgl-gallery\"><div class=\"wgl-gallery_items gallery-carousel\"><div class=\"wgl-carousel_wrapper\"><div class=\"wgl-carousel swiper wgl-carousel_swiper swiper-container \" data-swiper='{\"watchOverflow\":true,\"infinite\":true,\"variableWidth\":false,\"autoplay\":true,\"autoplaySpeed\":3000,\"speed\":3000,\"arrows\":false,\"dots\":false,\"adaptiveHeight\":false,\"responsive\":[{\"breakpoint\":1600,\"slidesToShow\":\"3\",\"slidesToScroll\":1},{\"breakpoint\":1201,\"slidesToShow\":\"3\",\"slidesToScroll\":1},{\"breakpoint\":768,\"slidesToShow\":\"2\",\"slidesToScroll\":1},{\"breakpoint\":280,\"slidesToShow\":\"1\",\"slidesToScroll\":1}]}' data-item-carousel='wgl_carousel_6a10b841d2d47'><div class=\"swiper-wrapper\"><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-6b877d0\" data-elementor-lightbox-title=\"portofolio-13\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM2MCwidXJsIjoiaHR0cHM6XC9cL2FsZXAuc3R1ZGlvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMlwvcG9ydG9mb2xpby0xMy5wbmciLCJzbGlkZXNob3ciOiJhbGwtNmI4NzdkMCJ9\" href=\"https:\/\/alep.studio\/wp-content\/uploads\/2022\/12\/portofolio-13.png\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/alep.studio\/wp-content\/uploads\/2022\/12\/portofolio-13-1928x1928.png\" alt=\"\" loading=\"lazy\"><\/a><\/div><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-6b877d0\" data-elementor-lightbox-title=\"portofolio-12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM1OSwidXJsIjoiaHR0cHM6XC9cL2FsZXAuc3R1ZGlvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMlwvcG9ydG9mb2xpby0xMi5wbmciLCJzbGlkZXNob3ciOiJhbGwtNmI4NzdkMCJ9\" href=\"https:\/\/alep.studio\/wp-content\/uploads\/2022\/12\/portofolio-12.png\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/alep.studio\/wp-content\/uploads\/2022\/12\/portofolio-12-1928x1928.png\" alt=\"\" loading=\"lazy\"><\/a><\/div><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-6b877d0\" data-elementor-lightbox-title=\"portofolio-11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM1OCwidXJsIjoiaHR0cHM6XC9cL2FsZXAuc3R1ZGlvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMlwvcG9ydG9mb2xpby0xMS5wbmciLCJzbGlkZXNob3ciOiJhbGwtNmI4NzdkMCJ9\" href=\"https:\/\/alep.studio\/wp-content\/uploads\/2022\/12\/portofolio-11.png\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/alep.studio\/wp-content\/uploads\/2022\/12\/portofolio-11-1928x1928.png\" alt=\"\" loading=\"lazy\"><\/a><\/div><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-6b877d0\" data-elementor-lightbox-title=\"portofolio-14\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM2OCwidXJsIjoiaHR0cHM6XC9cL2FsZXAuc3R1ZGlvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMlwvcG9ydG9mb2xpby0xNC5wbmciLCJzbGlkZXNob3ciOiJhbGwtNmI4NzdkMCJ9\" href=\"https:\/\/alep.studio\/wp-content\/uploads\/2022\/12\/portofolio-14.png\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/alep.studio\/wp-content\/uploads\/2022\/12\/portofolio-14-1928x1928.png\" alt=\"\" loading=\"lazy\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b45b158 elementor-widget elementor-widget-spacer\" data-id=\"b45b158\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NAMING &#8211; BRANDING -TONE OF VOICE Tone of voice The tone of voice is what will give your brand the impression of trustworthiness and it should stick to a concept. Tones of voice must to be consistent and that matches with customer expectation about your products. Since it is a flower shop &amp; cafe, to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4358,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio-category":[16,24],"portfolio-tag":[34,18],"class_list":["post-1701","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-branding","portfolio-category-development","portfolio-tag-branding","portfolio-tag-development"],"_links":{"self":[{"href":"https:\/\/alep.studio\/index.php?rest_route=\/wp\/v2\/portfolio\/1701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alep.studio\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alep.studio\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/alep.studio\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alep.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1701"}],"version-history":[{"count":12,"href":"https:\/\/alep.studio\/index.php?rest_route=\/wp\/v2\/portfolio\/1701\/revisions"}],"predecessor-version":[{"id":4377,"href":"https:\/\/alep.studio\/index.php?rest_route=\/wp\/v2\/portfolio\/1701\/revisions\/4377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alep.studio\/index.php?rest_route=\/wp\/v2\/media\/4358"}],"wp:attachment":[{"href":"https:\/\/alep.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1701"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/alep.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-category&post=1701"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/alep.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tag&post=1701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}