Molana.

Calzoneee reimagines the Italian calzone through generous fillings, unexpectedcombinations, and a more playful dining experience.

Alep developed the brand identity and interior environment around a simple idea:food should feel satisfying, social, and joyful—not overly serious. Every part of theexperience was created to express the same promise: stuffed happiness.

Design Narrative

Choppy (the mascout ) lives in a playful and inspiring world shaped by colour,imagination, humour, and unexpected moments.

This world became the foundation of the brand. Curved forms, animatedexpressions, bold typography, and energetic details allow Calzoneee to feel aliveacross identity, communication, packaging, and space.

Rather than simply designing a restaurant, we created an environment where thecharacter and the brand could live together.

The experience begins before entering the restaurant.

An LED screen above the storefront becomes Choppy’s living stage, where he moves, performs, and interacts with people passing by.

The façade is therefore more than a sign. It becomes the first chapter of the experience—inviting people into Choppy’s world before they step inside.

Choppy’s personality continues acrosspackaging, trays, bags, signage, uniforms,graphics, and digital interactions.Together, these touchpoints transformCalzoneee from a food concept into acomplete brand world—designed tosurprise, entertain, and share a littlehappiness.

The interior extends the same playful energy into a physical environment.Bold orange accents, curved forms, graphic lighting, animated details, and open preparation areas create a space that feels bright, active, and approachable.

The brand does not sit on top of the interior as decoration. It shapes the architecture, movement, atmosphere, and way guests experience the space.