Case — Branding · Interior Design · Development
Dokaneh.
A Mediterranean food market built around discovery — an open kitchen, a curated pantry and a warm interior that turns shopping into a daily ritual.
Dokaneh Food Market is a Mediterranean food market that offers a unique and immersiveculinary experience.
The market brings together an open kitchen and a wide selection of food products from acrossthe region — giving people the chance to explore and discover new flavours and ingredients.
Design Narrative
The Kitchen
The market’s kitchen offers a variety of freshly prepared Mediterranean dishes made withhigh-quality ingredients sourced from the market’s own vendors.
Customers watch as the chefs prepare their meals in an open kitchen, turning service into aninteractive, engaging ritual rather than a transaction.
The menu spans classic favourites — hummus, falafel, shawarma — alongside lesser-knownregional specialties such as muhammara, kibbeh and manakish, cooked with traditional methods.
The Pantry
Beyond the kitchen, the market carries a wide selection of products from the Mediterranean:cheeses, olives, olive oils, spices and more.
Packaging gives every line a quiet shelf presence and lets the ingredient lead, while themarket’s staff guide customers through the selection and offer samples to taste before buying.
A social language built from the same pantry — produce, texture and colour, framed simply.
Out of home — the market’s billboard film, cut from the same pantry of colour and texture.
A neighbourhood market where the Mediterranean is something you walk into, not just shop from.
Dokaneh Food Market is a Mediterranean food market that offers a unique and immersive culinary experience.
The market brings together an open kitchen and a wide selection of food products from across the region — giving people the chance to explore and discover new flavours and ingredients.
Design Narrative
The Kitchen
The market’s kitchen offers a variety of freshly prepared Mediterranean dishes made with high-quality ingredients sourced from the market’s own vendors.
Customers watch as the chefs prepare their meals in an open kitchen, turning service into an interactive, engaging ritual rather than a transaction.
The menu spans classic favourites — hummus, falafel, shawarma — alongside lesser-known regional specialties such as muhammara, kibbeh and manakish, cooked with traditional methods.
The Pantry
Beyond the kitchen, the market carries a wide selection of products from the Mediterranean: cheeses, olives, olive oils, spices and more.
Packaging gives every line a quiet shelf presence and lets the ingredient lead, while the market’s staff guide customers through the selection and offer samples to taste before buying.
A social language built from the same pantry — produce, texture and colour, framed simply.
Out of home — the market’s billboard film, cut from the same pantry of colour and texture.
A neighbourhood market where the Mediterranean is something you walk into, not just shop from.
Next case
Pistache d’Alep