Alep Studio

Case — Branding · Interior Design · Experience

Pistache d’Alep.

A high-end Syrian sweets house rooted in Aleppo — identity, packaging and a warm retail experience built around the craft itself.

Pistache d’Alep storefront and sweets display

Pistache d’Alep is a high-end Syrian oriental sweets brand offering a curated selection of traditional and innovative confections.

Every piece is made from premium ingredients sourced across the region — including the pistachios of Aleppo that give the house its name.

Pistache d’Alep brand mark
Pistache d’Alep packaging
Pistache d’Alep brand system

Design Narrative

The brand takes pride in preserving the rich culinary heritage of Syria while introducing new flavours, forms and presentations.

Sweets are handmade using traditional methods, so each piece arrives as a small work of art — as considered to look at as it is to taste. The identity translates that quiet confidence into a refined wordmark, a warm palette and packaging built around the pistachio itself.

Pistache d’Alep interior render — display counter
Pistache d’Alep interior render — shopfront
Pistache d’Alep interior render — display wall
Pistache d’Alep interior render — service area

The Result

The interior design complements the brand identity and offers a welcoming, comfortable atmosphere for customers.

Display cases showcase the sweets’ unique shapes and colours, arranged in a way that is visually appealing and easy to navigate. Custom lighting enhances the display, drawing out the products’ colours and textures.

Pistache d’Alep — the opened store
Pistache d’Alep — sweets display
Pistache d’Alep — counter detail
Pistache d’Alep — interior detail
Pistache d’Alep — packaged sweets

Heritage, hand-made — a sweets house where the craft is always the centrepiece.